Overview
Aniket
Aniket is a ticketing platform redefining how people create and access events by integrating Web3 payment systems into everyday experiences. Built for the modern world, Aniket aims to simplify ticket purchases while making digital currency a viable and secure method of transaction in the events space.
Client
Internal product
Project Type
Brand Identity & Product Design,
About the Brand
The goal of Aniket's brand identity is to reflect its innovative blend of technology and accessibility. The design captures the platform’s mission to modernize event experiences through simplicity, security, and the integration of Web3 payments creating a bold yet minimal visual identity that speaks to a forward thinking audience. We are transparent with all fees, with no hidden charges, reinforcing our commitment to honesty and trust.
Brand Identity Goals
Gada's intention was to rebrand DCSEL in a way that reinforces its dedication to excellence, efficiency, and innovation. By updating its identity while preserving its solid reputation, we set out to develop a brand that is both futuristic and rooted in its values.
The colour selection for the Aniket brand is carefully chosen to reflect a modern, tech-forward identity while ensuring clarity and trust. The palette supports the platform’s focus on accessibility and innovation, creating a consistent visual language across all digital experiences.
The product concept for Aniket stems from the idea of empowering individuals to take control of their event experiences through modern technology. By integrating Web3 payments, it places users at the center of a secure and seamless system, emphasizing accessibility, trust, and innovation in the way events are created and experienced.
Aniket stands apart from traditional ticketing platforms by offering simpler event creation with built in follow up tools, seamless Web3 payment support without the need for crypto expertise, blockchain-powered fraud prevention, full ownership for event creators, and a sleek, interface resulting in a product that feels both light and secure for hosts and attendees.
Aniket was designed with user experience at its core, aiming to invoke ease through a simple interface and onboarding, build trust with transparent transactions and anti-fraud tools, and offer delight by making event access quick, enjoyable, mobile first, and customizable with theme changing options.
