Overview
Grid 78
Grid78, as a healthcare platform, simplifies how medical records are managed and shared. Providing a unified and secure solution to streamline healthcare operations and deliver better patient outcomes. Trusting Gada to properly communicate their USP and bring her vision to life, Grid 78 partnered with us.
Client
Grid78
Project Type
Brand Identity, web design, marketing campaign and product design
About the Brand
Derive Communications Systems & Engineering Limited is a specialist Electrical/Electronic Engineering Company geared towards delivering satisfaction to its clients in Electronic Security Solutions, Fire Safety and Protection Systems, Low-Voltage and Communications Solutions as well as Information Technology.
Branding Approach
We crafted a visual identity for Grid78 that highlights its commitment to healthcare innovation and patient-focused solutions. The brand balances professionalism with approachability to resonate with both medical experts and tech partners. Key elements include a logo representing unity and progress in healthcare, and a color palette that reflects reliability and forward-thinking care.
The Vision
The intent was to create a brand identity embodying Grid78's mission in healthcare. Through the design, we emphasized modernity, professionalism, and Grid 78's core attributes.
Brand Identity
Grid78s identity showcases the link between healthcare data and patient care, with a versatile and well-structured design suited for diverse branding needs.
Grid78 ensures an intuitive, secure, and connected experience for all users—enabling smooth navigation, safeguarding patient data, and fostering collaboration across healthcare providers.
The Grid78 logo symbolizes unity, trust, and innovation in healthcare. The abstract cross between the "7" and "8" reflects care and connection, while the bold “78” represents the interdependence of the human body. The grid-inspired design conveys structure and clarity in managing medical records, emphasizing the brand's role in linking patients, hospitals, and data.
Our rebranding process for Grid78 focused on creating a cohesive, modern, and trustworthy identity that aligns with its mission to revolutionize healthcare data management. We ensured clarity in its messaging and a strong visual foundation; this helps the brand to stand out as a leader in digital healthcare solutions